# Create a Personalized Bot Source: https://docs.getzell.com/guides/bots Build custom AI bots with unique personas for training and practice scenarios ## Overview Create personalized AI bots that simulate real customer interactions for training your team. Each bot can have a unique persona, communication style, and scenario focus to provide diverse practice experiences. ## Creating a Persona A persona defines the character and background of your bot. This is the first step in creating a realistic training experience. ### Persona Fields When creating a persona, you'll define: * **Job Title:** The role of the person (e.g., "VP of Sales", "IT Manager") * **Industry/Company Description:** The business context (e.g., "B2B SaaS in healthcare") * **Company Size:** Startup, Small, Medium, Large, or Enterprise * **Age Range:** Optional (e.g., "35-45") * **Location:** Optional geographic location * **Objections:** Common concerns or pushbacks they typically raise * **Problems to Solve:** What challenges they're facing * **Current Solutions:** What they're currently using * **Goals:** What they're trying to achieve * Optionally assign the persona to a group for organized access ## Creating a Bot Once you have a persona defined, you can create a bot that uses it for training scenarios.